The Founder
Shawnie
Holbrook
Specialty
Loc Installation, Maintenance & Repair
Experience
7+ Years in Natural Hair Care
Based In
Lansing, MI — Michigan State University
Originally From
Lansing, MI
Also Known For
Podcast Host · Streamer · Educator
More than a stylist.
A whole movement.
Shawnie Holbrook is a loc specialist, entrepreneur, and educator who turned a deep love for natural hair into one of the most recognized brands in the loc community. Based in Lansing, Michigan on the campus of Michigan State University, Shawnie built her career from the ground up — chair by chair, client by client.
What sets Shawnie apart isn't just her technique — it's her philosophy. She approaches every head of hair like a scientist: diagnosing, formulating, and executing with precision. No two clients are alike, and no two appointments are treated the same.
In 2020 she founded Shawnie's Loc Lab, a brand that goes beyond the salon. From her growing product line to her podcast, her Twitch streams, and her educational content, Shawnie is building a full ecosystem around loc culture — one that educates, entertains, and empowers.
She believes locs are more than a hairstyle. They're identity. They're legacy. And they deserve to be treated with the highest level of care and expertise.
What She Does
The lab has many rooms.
The Chair
Precision loc services — installation, maintenance, repair, and styling. Every appointment is an experience.
The Shop
Curated products and formulas for loc health and scalp care. Science-tested. Community-approved.
The Podcast
Real conversations about hair, business, culture, and life. No filter, no fluff.
The Stream
Live on Twitch — Q&As, behind-the-scenes, and community sessions you don't want to miss.
Ready?
Book with Shawnie.
Limited slots available. Secure your appointment before they're gone.
Book Appointment